Media Marketing Site - Alyssa Kaufman

TOPSTEPTV MARKETING SITE

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Team: UX/UI Designer (me), Devs, Product Owner, Performance Coaches

Tools Used: Figma, Adobe CC, Jira, internal research sessions

🎥 Featured Project: TopstepTV

UX/UI Design | Streaming Experience | Content Strategy

TopstepTV is a live-streaming hub built for traders who want more than just charts—they want connection, coaching, and community. I led the UX and design for this new digital experience, transforming what was once just a YouTube channel into a full-featured, interactive platform for live education and entertainment.

🧠 UX Goals

Our goal was to make live futures content feel more accessible, organized, and engaging—while encouraging repeat visits and deepening trader involvement across Topstep’s ecosystem.

📺 Key Features I Designed

TV Guide-Style Schedule:
Built a clean, scrollable interface for users to see what’s live each day, who’s hosting, and what they’ll learn—bringing familiar TV design patterns into the trading world.

Homepage as a Live Show Hub:
From bright visuals to interactive modules like “Leaderboard,” “Free Coaching,” and “Special Guests,” I created a high-energy home for live content discovery.

TopstepVIP Experience:
Designed an exclusive sub-experience for funded trading candidates, with personalized coaching groups, live Discord integration, and thematic teams—all tied into the main brand but with its own personality.

Bold Branding + Accessibility:
Leveraged a neon-accented dark theme with clear visual hierarchy and accessible text contrast—maintaining a fun vibe while ensuring usability for long viewer sessions.

🔍 UX Highlights

Show-first structure: The entire site is optimized around what’s live and what’s next, similar to entertainment platforms.

Audience flow: From casual viewers to high-intent traders, the journey nudges users toward becoming engaged community members.

Coach and guest identity: Built repeatable UX patterns for highlighting rotating hosts, special guests, and coaching squads.

📈 Impact:

TopstepTV traffic increased with the launch of the new live schedule and homepage structure. Users report better navigation, more excitement around programming, and increased attendance in live coaching sessions.